Conversion-Focused Landing Pages
Landing pages built to turn “that sounds useful” into an actual download. I wrote conversion-focused copy for resources like FreshBooks’ Business Plan Template, making the value clear, answering the questions a potential downloader might have, and giving them a good reason to click.
Data-Driven Thought Leadership
A research-backed report exploring the rise of the solopreneur and the growing role of AI in small business. I took FreshBooks’ survey data and statistics and turned them into a bigger, more human story about how the way we work is changing.
SEO Blog Content
SEO articles covering the real questions that come with running a business, from choosing accounting software and understanding financial reports to managing expenses, tracking time, and getting paid. Each article combines keyword strategy with clear, practical explanations that make complicated business topics easier to get your head around.