SEO/AEO content for Freddie, a Calgary-based virtual healthcare company focused on HIV prevention, testing, and treatment. Working from SEO briefs provided by the Freddie team, I turned high-intent search topics into clear, approachable articles without losing the empathy and sensitivity these subjects require.

SEO Results:

• “PrEP injection vs pill” — #1 non-sponsored result + featured in Google’s AI Overview

• “HIV treatment cost with insurance” — #1 non-sponsored result + featured in Google’s AI Overview

• “How to Get PrEP Discreetly” — #1 non-sponsored result + featured in Google’s AI Overview