Harry rosen: channel copy
Harry Rosen wanted to build a campaign around the idea that personal style doesn’t follow a single path. Start Your Journey was about the discovery involved in finding what feels right, from stumbling across a new brand to discovering an unexpected fit or finding the piece that changes your wardrobe.
I wrote the channel copy across landing pages, paid ads, Instagram, email, and other campaign touch points, adapting the campaign message for each format while keeping the voice and concept consistent throughout.
For its Fall Luxury campaign, Harry Rosen wanted to showcase the season’s standout designers, pieces, and collections across both digital and physical spaces. I developed the copy for email, landing pages, lookbook, paid ads, social, and in-store signage, translating the campaign’s luxury positioning into messaging that worked everywhere from a full-page lookbook to a few carefully chosen words on a store sign.
The modern workday asks a lot from us. It might start with coffee and morning meetings at home, rush into an afternoon on location, then carry you straight into dinner with a client. Harry Rosen’s Workwear campaign needed to reflect that reality, speaking to the different ways people work, move, and dress today.
I developed the campaign copy across email, landing pages, paid ads, social, and in-store, shaping the messaging around workwear that could move with you—wherever the workday takes you.
